Trailers are key to advertise a film and get the audience to go and see/purchase it. They are able to portray the genre and target audience instantly in order to attract the correct demographic audience.
They have many functions. These include:
- To Advertise and persuade the audience to buy/watch the film, this could be through certain celebrities which will could attract a certain audience. For example, someone like Zac Efron would appeal more to teenage girls.
- Appeal to the target age group, which could be made obvious by sexual scenes and swearing.
- Cinema release date, giving the viewer a date to which they will be able to go and watch it.
- Give a brief outline of the story/genre, so the viewer can be clear as to whether or not it is suitable for them.
- Inform the audience of the main cast members, director and film company.
- Advertise a website which the audience can look further into the film if desired.
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