A multi-modal text is when it has been combined with two or more ways for someone to understand the text. Film trailers frequently use this to persuade the viewer to go and watch the film, and give them hints as to what it is about, without giving away the whole story line. This could be through spoken language, text on the screen, music/sound effects, moving images and voice overs. I have analysis the multi-modal text on the film trailer 'Smurfs'.
The trailer starts with text showing the name of the production and distribution companies, in order for the audience to be aware of who the film was produced by. Typography is also used; 'No one knows where they came from', 'no one understands what they are', 'but this august', 'they arrive', and a few more. This gives the viewer a brief idea as to what is going to happen in the film, also 'August' gives us a release date.
Voice over is also used; 'The Smurfs', 'This Summer', 'Our turf, gets Smurf'd', 'The Smurfs, in 3D'. All these quotations give the viewer the information they need, with the title of the film, that it will be in 3D, and the season of release. Also, 'Our turf gets Smurfed' is a effective pun, which highlights the film will include comedy and 'fun'.
The sound effects and music are dramatic, starting off with a quiet sound of wind, increasing to dramatising music to create suspense. Also, a well known song is played at the end, making it relate to the genre more and not make the film appear to be so serious.
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