Sunday 18 September 2011

Uses and Gratification Theory.

SURVEILLANCE - This is based on the idea that people feel better once they know what is going on in the w#orld around them.











For instance, the film trailer above: 'Black Power Mixtape' is a documentary showing the lives of Black people in an African-American community in 1967 - 1975. This shows the viewer what Black people went through, and tells the story of 'Black Power'. This makes people feel at ease showing what happened back then, and how it has now changed drastically. 















PERSONAL IDENTITY - Personal Identity is when the audience is able to compare their life to the life of a characters. They may find similarities in themselves with a character, and watching them overcome problems may even help themselves. Also, they may feel above certain people by watching them, helping them gain more confident in themselves.


The film trailer above; 'Kidulthood' shows the lives of a group of 'youths'. Their everyday lives include; drugs, alcohol, sex and violence. For people watching this (especially teenagers), they may be able to relate to some of the characters in some of the situations, or even feel above them and gaining more confidence. 


DIVERSION - The Diversion need describes what's commonly termed as escapism. This means watching a film to forget about the problems in your life, or making them seem better. For instance, watching a tragic ending to a film and thinking 'well at least my life isn't that bad'. 

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